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I used to think “video” meant hours I didn’t have—opening an editor, hunting for assets, tweaking transitions, exporting, re-exporting. So I stuck to text. But most platforms don’t reward comfort zones. A 10–30 second clip often gets me more engagement than a long post—not because it’s better, but because it’s easier to consume. The real bottleneck wasn’t creativity. It was friction. Most of my video ideas are simple: a before/after, three steps, a checklist in motion, a quick demo with captions, or a 20-second summary. None of that needs Hollywood-level editing. It needs speed and a clean workflow. Here’s the routine I repeat: 1) Start with one sentence. “What do I want someone to understand in 3 seconds?” That becomes the headline overlay. 2) Keep assets small (3–6 max). A few screenshots, one product image, simple icons—maybe one background clip. More than that gets messy fast. 3) Make one “good enough” version. Readable text, steady pacing, minimal effects, one clear CTA (or none). 4) Post it, then improve the next one. Progress happens across iterations, not in one endless edit. What helped most was using tools that cut setup time—so I can go from idea → draft → export without it feeling like a mini film project. The first time I tried it, I made [a vidmix video](https://vidmix.ai/image-to-video) in a few minutes just to see if the workflow felt smooth—and it did. I’m not replacing full editors for complex projects. But for everyday content—teasers, quick explainers, “what changed,” or “3 things to remember”—speed wins. If you’ve been avoiding video because it feels like “extra work,” shrink the goal. Make one small clip that communicates one point. Repeat next week. The compounding effect is real.
